Defined by Thought

Defined by Thought

Design, Distilled.

A designer with a deep sensitivity to storytelling and visual language, Sehee Yun spent 7 years at A FLOW, shaping brand identities, digital experiences, packaging, and campaigns for global names like Adidas and Samsung—while also leading locally rooted projects.

Her approach is both thoughtful and intuitive, always balancing concept with clarity. She writes to understand and designs to clarify—distilling complexity into meaning, slowly and intentionally. Now based in Canada, she continues to build narratives that bridge time zones, languages, and mediums.

Beyond the screen, she draws inspiration from slower rituals: writing essays, reflecting on films, and quietly observing the world.
These habits shape the voice behind her work.

Design, distilled. Meaning, made.

Design, Distilled.

A designer with a deep sensitivity to storytelling and visual language, Sehee Yun spent 7 years at A FLOW, shaping brand identities, digital experiences, packaging, and campaigns for global names like Adidas and Samsung—while also leading locally rooted projects.

Her approach is both thoughtful and intuitive, always balancing concept with clarity. She writes to understand and designs to clarify—distilling complexity into meaning, slowly and intentionally. Now based in Canada, she continues to build narratives that bridge time zones, languages, and mediums.

Beyond the screen, she draws inspiration from slower rituals: writing essays, reflecting on films, and quietly observing the world.
These habits shape the voice behind her work.

Design, distilled. Meaning, made.

Select Clients

Adidas, Google, Samsung, LG, SM Entertainment, KFA, CJ Group, HYBE, KYOCHON F&B and more.

Adidas, Samsung, LG, HYNNDAI, Korea Football Association (KFA), CJ Group, CJ Express, CJ Cheilchedang, KYOCHON F&B, SM Enter., Shinsegae International Corp., Google, PUMA, NC Soft, The PR()JECT GROUP, NAVER Corp., GS Corp., and more.

Select Clients

Adidas, Google, Samsung, LG, SM Entertainment, KFA, CJ Group, HYBE, KYOCHON F&B and more.

Services

Art Direction, Brand Identity, Editorial and Book Design, Exhibition Design, Packaging, Wayfinding, Website Design, Media Installation

Adidas, Samsung, LG, HYNNDAI, Korea Football Association (KFA), CJ Group, CJ Express, CJ Cheilchedang, KYOCHON F&B, SM Enter., Shinsegae International Corp., Google, PUMA, NC Soft, The PR()JECT GROUP, NAVER Corp., GS Corp., and more.

Services

Art Direction, Brand Identity, Editorial and Book Design, Exhibition Design, Packaging, Wayfinding, Website Design, Media Installation