Translating Architectural Philosophy Into a Digital Experience
DFFPM is the digital archive of architect Shin Hyung Cho, created to document both his architectural work and the thinking behind it. I helped translate the studio’s architectural philosophy and visual sensibility into a restrained digital experience, designing a flexible website structure that could evolve as its body of work continued to grow.
Client : Shin Hyung Cho / DFFPM
Category : Digital Experience
Role : Art Direction · UX/UI Design
Output: Digital Archive · Website
Year: 2024
Role
Led the visual identity and end-to-end website design, from concept and logotype to UX/UI
Developed the structure and layout system for an evolving archive of architectural projects, writing, and research
Defined typography, spacing, and interaction principles to create a restrained and consistent digital language
Worked with the architect to translate his philosophy and spatial sensibility into the identity and online experience
Challenge
The challenge was to translate an abstract, philosophy-driven architectural practice into a digital form without over-designing it. The experience needed to feel quiet and considered while remaining clear enough to navigate—and flexible enough to grow as new projects, writing, and research were added over time.
Creative Approach
Rather than imposing a strong visual style, I approached the website as a quiet framework for the architect’s work. A restrained typographic system, generous spacing, and minimal interaction allowed the architecture, writing, and research to remain the focus.
The archive was designed as a flexible structure rather than a fixed portfolio, allowing different types of content to coexist while maintaining a consistent rhythm and hierarchy.
Outcome
The project established a cohesive identity and digital home for DFFPM, creating a flexible foundation for future projects, writing, and archival content. The collaboration continued beyond the initial launch, leading to an ongoing design partnership across the website and broader brand communications.
ONGOING PARTNERSHIP
The website project led to an ongoing collaboration with DFFPM, expanding my role beyond the initial launch into continued website, brand, and marketing design support. I continue to work with the studio as a design partner across new initiatives.