Sehee Yun

Driving High-Volume, High-Impact Creative Across Flagship Game Titles

Over 7 years, I served as the Lead Visual Designer and Art Director for NCSoft’s performance marketing campaigns, supporting major global titles including Lineage W, Blade & Soul, and Project M. These campaigns required distinct visual systems per title, rapid asset production, and scalable design frameworks capable of handling high-volume outputs across multiple platforms.

Client: NC Soft
Category: Performance Marketing
Scope: Digital Campaign, Performance Marketing, Banner System Design, Art Direction
Year: 2018~



Role

  • Led visual direction for NCSoft’s performance marketing campaigns across flagship game titles

  • Developed scalable creative systems for high-volume banner production (UA, seasonal events, updates)

  • Collaborated with marketing strategists, media buyers, and game IP teams to align creative with KPI targets

  • Supervised asset rollout across DA, display networks, and platform-specific ad formats

Challenge

  • Produce fast, high-volume creative without compromising brand integrity

  • Adapt distinct IP identities into performance-driven visual formats

  • Respond rapidly to time-sensitive campaigns (seasonal updates, limited events, user acquisition pushes)

  • Maintain visual clarity across highly detailed fantasy game assets

  • Optimize for conversion while sustaining long-term brand recognition

Creative Approach

  • Created adaptable templates for seasonal campaigns and content drops

  • Established visual hierarchy frameworks tailored for small-format performance ads

  • Built modular banner systems to streamline production while maintaining visual consistency

  • Balanced cinematic game visuals with clear CTA-driven layouts

  • Designed with platform behavior in mind (mobile-first performance, scroll-stopping hooks)

  • Implemented rapid iteration cycles based on performance data and A/B testing insights

Outcome

  • Supported sustained user acquisition growth across multiple flagship titles

  • Strengthened long-term brand consistency despite high asset turnover

  • Improved creative scalability and production efficiency across campaigns

  • Delivered performance-driven creative that balanced emotional impact and measurable results

  • Established a repeatable creative framework used across multiple IP campaigns