Turning Future Mobility Into an Immersive Media Experience
For CES 2022, Samsung presented its vision for future mobility through an immersive media installation rather than a traditional product display. As part of the creative team, I designed UI and visual experiences that translated complex in-vehicle technologies into spatial storytelling across synchronized large-format displays. Working across interface design, motion direction, and content systems, I helped create a cohesive experience connecting technology, space, and movement.
Client :Samsung Electronics / Harman
Agency: Cheil Worldwide
Role: UI/Visual Experience Design · Art Direction · Content System
Output: Immersive Media Installation · Large-Format Displays · Digital Content
Year: 2022
CES 2022: Showcasing the Future of In-Vehicle Experiences
Role
Designed UI and visual experiences for Samsung’s immersive future mobility installation at CES 2022
Translated in-vehicle technologies and mobility concepts into visual narratives across large-format displays
Developed modular UI and content structures across multiple screens and scenarios
Defined visual rhythm, transitions, and screen choreography in collaboration with motion and spatial teams
Worked with Cheil Worldwide’s creative team to integrate digital content into the physical environment
Challenge
Samsung needed to communicate emerging in-vehicle technologies that were difficult to demonstrate through conventional physical prototypes. The challenge was to translate these abstract concepts into an experience visitors could understand while coordinating content across multiple screens, spatial zones, and motion sequences.
Designing Across Screens and Space
Rather than treating each display as an individual screen, the installation was approached as one connected visual environment. I developed UI and content structures that could move across different screen formats and mobility scenarios while maintaining a consistent visual language.
Motion, scale, transitions, and information hierarchy were used to guide attention across the space, while modular content structures allowed the experience to adapt across different scenarios and display configurations.
Outcome
The experience launched at CES 2022 as part of Samsung’s future mobility showcase, bringing together interface design, motion, and spatial media across a synchronized digital environment.